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How to integrate digital marketing in the creation of your website

March 13, 2023

If you’re thinking about creating a website for your business or company, you should know that integrating digital marketing from the start can be an effective strategy to increase traffic and sales. In this article, we show you how to do it efficiently and optimized for Google’s search engines.

What is digital marketing?

Before we begin, it’s important to understand what digital marketing is. It involves a series of strategies and techniques used to promote products or services in digital media, such as social media, email or internet search engines. The goal is to reach a broad and specific audience and generate engagement and sales.

Step 1: Define your objectives

The first thing you should do before creating your website is to define your marketing objectives. What do you want to achieve with your website? Do you want to increase traffic, sales or the number of subscribers to your newsletter? Do you want to build an online community or position your brand? Having clear objectives will allow you to create an effective digital marketing strategy.

Step 2: Conduct a keyword analysis

The next step is to conduct a keyword analysis. This will allow you to know what search terms users use to find products or services like yours. Use tools like Google Keyword Planner or SEMRush to identify the most relevant keywords for your business.

Step 3: Design your website with SEO in mind

Once you have your objectives and keywords clear, it’s time to design your website. Make sure your site is responsive, meaning it adapts to all types of mobile and desktop devices. Also, use your keywords in the title and description of your site as well as in the content of your pages.

Step 4: Create valuable content

Content is key to success in any digital marketing strategy. Make sure you create quality content that is useful and interesting to your users. Use different formats, such as videos, infographics or tutorials, and don’t forget to include your keywords in the titles and content.

Step 5: Promote your website

Once you have your website designed and with quality content, it’s time to promote it. Use social media to spread your content, create ads on Google AdWords or Facebook Ads, and use email to send your news to your subscribers.

Step 6: Analyze your results

Finally, it’s important to analyze your results. Use tools like Google Analytics to know the traffic of your site, the behavior of your users, and conversions. This will allow you to adjust your digital marketing strategy and improve your results.

In conclusion, integrating digital marketing in the creation of your website is a very effective strategy to increase traffic and sales. By following the steps described above, you can create a website optimized for Google’s search engines and with high-value content for your users.


  1. What is digital marketing?
  2. Why is it important to define marketing objectives before creating a website?
  3. How can I conduct a keyword analysis?
  4. What is SEO and how can I use it on my website?
  5. How can I promote my website?